Psychologist Thomas Gilovich, professor at Cornell University, United States, has had an object of study for years: happiness. From his studies, he has come to a conclusion that, in any case, many people know or intuit: traveling provides greater happiness than buying things.

The reason is that stored memories, the sum of experiences, provide long-term pleasure and well-being, much longer than the satisfaction felt when buying something.

Furthermore, not only is the trip more enjoyable than material goods, but the anticipation of the experiences to be had during the trip generates a greater sense of happiness than the anticipation of buying objects.

In Gilovich’s words, experiences improve social relationships, value themselves more and less compared to those of other people, and are part of the very identity of those who experience them.